Boosting Conversions and Revenue with a Full Website, SEO, and Email Overhaul

When Cookie Crave Claremont approached us, they already had a loyal local fanbase but needed a website and customer experience that matched the quality of their cookies; and turned casual visitors into loyal, repeat customers. Through strategic design improvements, SEO upgrades, a full brand refresh, and new email and SMS automations, we helped Cookie Crave increase their conversion rate and grow their revenue.

Goals: Improve order process, increase sales, and heighten customer trust

23%
Increase in Conversions

Improved website conversion rate from 13% to 16% by optimizing the ordering experience and modernizing the website design.

15%
Revenue Growth

Achieved a 15% increase in total revenue and order volume after redesigning the site, improving SEO, and launching new customer automations.

132
Reviews Generated

Built email and SMS automations to generate over 130 customer reviews, enhancing social proof and boosting customer trust.

Building a Simple Purchase Funnel and Marketing Strategy

The Challenge

‍Cookie Crave’s website made it difficult for customers to quickly order multiple cookie varieties. Their product presentation needed a stronger visual impact, the brand’s old logo didn’t reflect their evolving quality, and they lacked an automated system to capture and nurture customers. They also had no product reviews displayed, limiting social proof on the website.

The Solution

‍We focused on upgrading both the customer experience and the brand foundation:

Enhanced Ordering Flow:

- Added bulk "Add to Cart" options to streamline the purchasing process.

Improved Product Visualization:

- Redesigned the layout to showcase each cookie more clearly and entice purchases.

Website Design Refresh:

- Modernized the site’s overall look and feel to reflect Cookie Crave’s premium, handcrafted appeal.

Full SEO Overhaul:

- Rewrote and optimized all product pages, collection pages, and site structure for better search engine performance.

Email & SMS Automations:

- Implemented flows to capture new subscribers, recover abandoned carts, and request customer reviews.

Brand Identity Update:

- Created a new logo for Cookie Crave and assisted with the trademark filing to protect their growing brand.

Packaging Project:

- Currently designing new packaging to complete the brand transformation and support retail expansion.

‍

Old Logo

‍

New Logo

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